Post by account_disabled on Mar 7, 2024 4:43:17 GMT
You track the number of calls, but customers place an order through a form. Billboards and advertising units are difficult to measure: it is not clear where sales come from. Memorable rule: “half of my advertising works, but which half I don’t know.” If at first glance it seems to you that advertising on AdWords does not work, this does not mean that it has no effect. For example, you sell skis and use the low-frequency query “skating skis.” You plan to get four times the return on your ad spend.
AdWords only shows half of what you USA Phone Number List planned. Does this mean you need to leave AdWords? Here you need to take into account all the after-sale activity of the buyer: he could first see the ad, thanks to AdWords, buy skis using a search query, then go to the social the rest of the orders there. In this case, AdWords can be viewed as the very top of the consumer funnel: direct sales will be low, but the tool will help move the visitor through the funnel and ultimately convert. We talked about existing models for distributing value between the channels through which the user came to the site and made a conversion in this article.
Bad site The purpose of using AdWords is to lead the user to the landing page of your website. And then it’s up to the site. Therefore, if the site itself is bad and repels visitors (extra information, terrible design, complex interface, no mobile version, etc.), then AdWords is of little use. Make a convenient and beautiful website before we drive traffic to it through contextual advertising, otherwise you will lose money. A good way to test a site is to compare it with its competitors.
AdWords only shows half of what you USA Phone Number List planned. Does this mean you need to leave AdWords? Here you need to take into account all the after-sale activity of the buyer: he could first see the ad, thanks to AdWords, buy skis using a search query, then go to the social the rest of the orders there. In this case, AdWords can be viewed as the very top of the consumer funnel: direct sales will be low, but the tool will help move the visitor through the funnel and ultimately convert. We talked about existing models for distributing value between the channels through which the user came to the site and made a conversion in this article.
Bad site The purpose of using AdWords is to lead the user to the landing page of your website. And then it’s up to the site. Therefore, if the site itself is bad and repels visitors (extra information, terrible design, complex interface, no mobile version, etc.), then AdWords is of little use. Make a convenient and beautiful website before we drive traffic to it through contextual advertising, otherwise you will lose money. A good way to test a site is to compare it with its competitors.